With 12 years' experience of handling large and complex projects for multiple brands and corporates in vast variety of sectors, I have developed solid understanding of branding and effective communications.

 

I have extensive expertise in every stage of creative direction, starting from concepts to launch, with proven record of developing campaigns and digital experiences for many brands.  My mixed background plays an important role in strategic planning, in particular, creating seamless customer journeys through different touch-points.

 

I am currently a creative director at Hongkong Land, leading and driving the creative thinking and direction in all aspects of work under extremely tight deadlines for Hongkong Land, LANDMARK, WF Central Beijing and multiple regional retail developments.  These included corporate re-branding projects, luxury retail/CRM campaigns, campaign installation, UX/UI design for apps and websites, photoshoot and video production, and 2D/3D thematic animations.

 

My passion lies in creating ideas which are rooted on the best inspirations, stories, and insights. I believe a strategically creative solution paves the way for innovation. It is the foundation of an effective campaign, a video that tells a compelling story, thoughtful and purposeful branding, engaging online and digital content, and experiences that engage.

 

Let’s chat more to discuss your business challenges and I’m here to solve your business problems creatively with commercial impact.

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Things that put a smile on my face

Travel, pottery, photography, board games and tasty food! :)